Meetings at Four Points by Sheraton Bolzano

Via Bruno Buozzi, 35  •  39100 Bolzano  •  IT  •  Phone: ‎(39)(0471) 1950000
Contact: Matthias Perathoner,, Director of Sales and Marketing, ‎+39 0471 1950 012

Bread Market

Bread making is an art in South Tyrol.

There are various kinds of bread preparations: crisp rye bread loaf of Pusteria and loaf of Venosta.

Each valley has its own specialties prepared according to a secret recipe.

Every year takes place the market Bread and Strudel South Tyrol, where you can enjoy fresh bread with a unique taste and quality mark of South Tyrol.

During this occasion, you can trace the history of observing the ancient tools of the trade and taking part in a festive procession of bakers in the cathedral of Bressanone with the Thanksgiving Mass on Sunday.

Photos by Alto Adige Marketing/Frieder Blickle

Speck Festival

The speck festival takes place in Saint Maddalena that welcomes many visitors every year in this valley where was born Reinhold Messner.

Besides the possibilities to taste the Speck of Alto Adige, it’s possible to enjoy of a program rich in activities like cutting speck and his creative compositions.

According to the tradition, on Monday the Speck Queen distribute the surplus of speck to the participants.

Surround traditional music, a market of traditional food and the ovens.

Photo by Alto Adige Marketing/Max Lautenschläger

Enological Tours

For lovers and wine experts they think are the excursions to the unmistakable wine production in South Tyrol.

During these paths through the vineyards and the wine cellars of the area, visitors have the opportunity to learn the process of wine production, from growing up to bottling, listening to the words of the South Tyrolean wine growers and taking part in tastings of its own wines.

Here is a list of the wineries that offer this service.

Photo by Alto Adige Marketing/Frieder Blickle

Ambassador of taste

Are you curious and want to know more about the products hailing from the wonderful South Tyrol ?

The Ambassadors of taste South Tyrol are experts of quality products in South Tyrol where you can go for advice and take part in training courses and conferences, exhibitions and tastings, seminars and presentations about the local cuisine and ingredients that make it so unique.

As part of EOS, the Export Organization South Tyrol of the Chamber of Commerce of Bolzano, the idea of creating the post of ambassadors to promote products Tyrolean quality and their marketing around the country and also in the international one.