Meetings at Four Points by Sheraton Bolzano

Via Bruno Buozzi, 35  •  39100 Bolzano  •  IT  •  Phone: ‎(39)(0471) 1950000
Contact: Matthias Perathoner,, Director of Sales and Marketing, ‎+39 0471 1950 012

Events and Demonstrations

Here for you a section that includes the major events taking place in Bolzano.

There's something for all tastes, scroll down the page to discover the traditions and entertainment in the capital of Alto-Adige:

  • Visit al palazzo Mercantile
  • I luoghi dell'amore
  • Festa dei fiori
  • Bacchus Urbanus
  • Calici di stelle
  • Beatitudine di Bolzano

Visit Palazzo Mercantile

All the year

Visits are organized from Monday to Saturday at the Palazzo Mercantile.

This structure, built in 1708, is the ancient seat of the Magistrate Mercantile court, founded in 1635, at the behest of the Archduchess Claudia de 'Medici, with the aim of boosting the commercial life town.

The route through the streets of the historic center, includes a visit to the Palace, its cellars and the Hall of Honor.

Photo Bolzano city center - Source: Alto Adige Marketing/Laurin Moser 

I luoghi dell'amore

On February

The Valentine's Day is commemorated with the "Places of Love" that will last three days.

Throughout the month of February they are organized long weekend of sightseeing and cultural events that celebrate the beauty of love.

Famous artists, historians and writers, take part in this event and tell anecdotes and curiosities of the city.

Among the most romantic places we remember the fountain of fertility, the walls full of promises of love and the roads of pleasure.

Festa dei Fiori

On March

It is the most awaited event of spring, is held in Piazza Walther and is a unique opportunity for garden lovers who have no way to buy geraniums, petunias, carnations, fuchsias which embellish balconies, terraces and gardens.

The explosion of floral color from the balconies and windows of the city is a unique vision.

Take part in the event the inevitable bands those cheer the participants during evenings organized ad hoc.

Photo Bolzano - Source: Alto Adige Marketing/Helmuth Rier 

Bacchus Urbanus

On May and October

It’s a public demonstration which takes place every Saturday during the months of May and October.

The tourist office organizes guided tours in the main producing areas of Santa Maddalena and Lagrein.

The tour also includes wine tasting in the cellars of Bolzano

Photo Bolzano - Source: Alto Adige Marketing/Max Lautenschläger 

Calici di Stelle

On August

Every year, during the Night of San Lorenzo, August 10, citizens and fans of food and wine can enjoy the toast most anticipated of the summer. Along the iconic Via dei Portici, you can taste the famous nectar of Bacchus in the wine cellar.

Participants have the opportunity to talk with the producers and find info and tips on wine and how it is produced. In the city there are more than 20 wineries and two famous vineyards: the Lagrein and Santa Maddalena.

From 2015 many downtown shops stay open until 21:30 for the occasion.

Beatitudine di Bolzano

On September

In September, the cellars of the church of St. Mary Magdalene open the doors and remain extraordinarily open all day, for the occasion.

During this event, 21 producers of St. Magdalene provide the wine produced in the city of Bolzano for a special tasting.

It’s a journey to discover wine, from pruning to the final product in the cellar.


From September to December

During this occasion, the farmers welcomed the people in their own homes to offer wine they produce. To celebrate the harvest period, they were put on banquets full of various typical products of the fall season.

The name of this custom comes from the Latin "torquere" which means pressing. It is a clear reference to the clusters of grapes was pressed in the cellars.

It is believed that the Törggelen originates in the Valle Isarco.