Four Points by Sheraton is strategically located a few kilometers away from the Bolzano Fair.
Bolzano Fair (Messe Bozen), is a meeting place in terms of professional competence in the alpine area and also worldwide. In the 70s, thanks to the good economic situation, a phase of development started for the Bolzano Fair Organization. The administrators, who were also pressured by the various economic boards of the Province, decided to enrich the programme of fair events and started a series of specialized exhibitions.
Today's programme of the Bolzano Fair includes 19 annual and biennial exhibitions, around 8 guest shows and 1 showroom the "Shoe Collection", devoted to the purchasing and presentation of spring/summer and autumn/winter shoe collections. All together, the events attract more than 220,000 visitors.
The special know-how in the sectors as tourism, agriculture and renewable energy, that was developed in the region of South Tyrol in the past years, is demonstrated with the trade fairs Hotel, which was the first show that was held in the new exhibition building in 1998.
It takes place together with Autochtona (Wine Forum) as well as Klimahouse (Trade fair for energy efficient construction), Klimaenergy (Trade fair for renewable energies) and Interpoma (International trade fair for apple growing, storage and marketing). Since winter sport has a long tradition in South Tyrol, Fiera Bolzano has also a special focus on this topic with three successful fairs: Prowinter, Alpitec and Alpitec China, which took place for the first time together with ISPO China.
The most visited public fairs are Tempo Libero and Autumn Fair, which offer a great variety of products for leisure activities. Since 2008, the health fair Healthy & Vital is organized together with the Autumn Fair and is seen as a great success.